The Shot List

Insights and stories on filmmaking, storytelling, and video that works.

Written by Joshua Dalton in Auckland, New Zealand.

How to Film A Customer Testimonial Video

Filming a high-impact testimonial that builds trust and drives conversions

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How to Mix Event Films That Feel Cinematic

Turn messy on-location audio into immersive, cinematic storytelling.

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How Smart Brands Use Storytelling to Sell Without Selling

The power of brand stories: How to craft honest videos that capture attention.

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Why Story-Driven Video Outperforms ‘Pretty Shots'

Most videos look nice. Here's why story-driven video wins for business results.

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The Best Client Briefs I've Received (And What Made Them Work)

Set your project up for success: how great briefs lead to videos that work.

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How One Shoot Launched a Bold New Zealand Brand

Building the visuals, story, and swagger for New Zealand's strongest coffee.

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