Client Project Brief

Tell me what actually needs solving.

Have a question?

Share the business context, the problem, and the outcome you need. This brief shapes the recommendation, scope, and quote.

1. Who is this for?

Just the essentials so the brief has the right context attached.

2. Budget, timing, and readiness

This helps determine the right scope and whether a quick quote, a recommendation, or a deeper conversation is the best next step.

3. What kind of project is this?

Select the closest fit. This does not lock anything in. It just helps frame the likely scope.

Primary project type

4. Business context and the real problem

This is the most important part. A good brief explains what is not working, what is being missed, or what needs to change.

5. Desired result and success criteria

Describe the outcome the content needs to create, not just the file you want delivered.

Primary business goal

6. Deliverables, channels, and usage

Choose the content types and platforms that matter most. This helps shape both production and edit structure.

Deliverables needed

Select everything that would be useful.

Priority channels

Where does the content need to perform or live?

7. Creative direction and production details

Optional. Useful if you already have references, location details, or production constraints to flag.

8. Additional details

Optional info that helps with follow-up and context.

These last checkboxes make it clear what kind of response you want after the brief is reviewed.

After submission, I review the brief and reply with either a recommendation, a quote, or the clearest next step.

This page is an intake and scoping tool, not on-page payment or booking confirmation.

FAQs

Frequently Asked Questions

Common questions about the brief process, what happens after you submit, and how the response works.

What if I don't know exactly what I need yet?

That is fine. The brief is still useful if the business problem is clear. If the outcome is understood properly, the deliverable format can be recommended afterwards.

What helps most when writing the brief?

Be specific about the business pain point, describe the audience clearly, explain what action the content should drive, and flag any real-world constraints early.

Can this be used for recurring content as well?

Yes. It works for one-off projects, recurring content production, campaign support, social retainers, event recap work, and editing-only arrangements.

What happens after I submit?

I review the brief, identify the best approach, and then reply with the clearest next step. That may be a quote, a recommendation, a call, or a short clarification request.

How long does it take to get a response?

Most briefs are reviewed within one business day. More complex scopes may take a little longer if a recommendation needs to be prepared.

Do I need a budget figure to submit?

A rough range helps shape the recommendation, but if you are unsure, just select that option and the quote will be based on the scope described.

Can I submit a brief for multiple projects?

It is better to submit one brief per project so each can be scoped and quoted clearly. If they are closely related, mention that in the notes.

What if my scope changes after submitting?

That is normal. Reply to the follow-up email with any changes. The quote and recommendation can be adjusted before anything is confirmed.

Is this brief a commitment to book?

No. The brief is an intake tool, not a booking confirmation. Nothing is locked in until a quote is accepted and an agreement is signed.