Client Project Brief | Joshua Dalton Media

1

Contact

Who's the best contact?

Your name Email Phone Company / brand Your role (optional)

2

Snapshot

What are we making?

Production type

Commercial / Product Real Estate Weddings & Events Corporate Editing only Not sure yet

Goal

Leads / Sales Awareness / Brand Event coverage Property listing Recruitment / Internal Not sure yet

3

Audience

Where will this be seen?

Social feeds Ads (paid placements) Website / landing pages Presentations / internal In-store screens Events / big screens

Ideal customer (one line)

Biggest pain or desire (one line)

4

Outcome

What does success look like?

Dream outcome (one sentence)

Metric to watch

Desired target

5

Deliverables

What do you need delivered?

Main project video Short social clips Story or testimonial film Property or venue walkthrough Event coverage Photos / thumbnail images

Aspect ratios

16:9 1:1 9:16

Links (brand, examples, assets)

6

Usage

Where can you use the content?

Online (your own channels only) Paid ads TV / Cinema / Billboards Not sure yet

Regions

Local NZ ANZ Global

7

Scope

What's involved?

Filming required Editing only (you provide footage) Voiceover Scripting / Coaching Drone Talent / Casting

Location(s)

Key date / deadline

Timeline

Urgent (days) This month Flexible

Budget

<$1k $1-2k $2-5k $5k+

8

Process

How do you want to work together?

Review frequency

Milestones only Weekly Twice weekly

Channel

Email Phone WhatsApp

Feedback style

Quick notes (light) Timestamped comments (standard) Detailed round (heavy)

Who signs off? (names/emails)

9

Delivery

Deadlines & formats

Absolute deadline (if any)

Export formats (optional)

Format notes (only if needed)

Raw files required

10

Billing

Who receives invoices?

Business / invoicing name

Billing email

Standard terms: 30% deposit to book, balance on delivery unless otherwise agreed.

11

Notes

Project brief